Over the past year, this is a conversation we’ve had again and again with skilled professionals at Kraftworks.

One pool cleaner told us:

“I’ve been running my pool cleaning business for about three years. I’ve funded everything myself. My credit isn’t great. Revenue is barely around $2k a month. I keep getting denied for funding. I just want to grow my business, but every bank tells me no unless I fix everything first.”

Short. Honest. And painfully familiar.

Because behind that conversation is the reality for so many pool cleaners.

People who show up every week, keep pools spotless, and work long days — yet still can’t access the:

• Funding they need to grow.
• Every materials purchase.
• Every repair part.
• Every piece of equipment.

All paid out of pocket.

Without funding, there’s no way to:

• Take on more pools
• Hire another tech
• Buy a second truck
• Handle larger repair jobs
• Take on more pools

He wasn’t asking for a miracle. He was asking for a chance.

Traditional banks have clear requirements, and his situation didn’t fit neatly into them. His route, recurring customers, and work ethic weren’t enough on their own.That’s a position many skilled pros recognize. How do you grow when the next step requires support you haven’t unlocked yet?

Where Kraftworks Changes the Story

Kraftworks was built for trade businesses that are actively working and generating steady cash flow. Businesses that may not have perfect credit yet, but do have consistent jobs, recurring customers, and a track record of real work.

We help trade professionals access funding to: expand operations, buy materials upfront, add equipment or vehicles, hire additional team members, and take on larger or more consistent contracts.

Because growth shouldn’t be limited to businesses that already meet every traditional requirement. Often, one funding opportunity is what allows a trade business to move from maintaining operations to scaling them.

Kraftworks exists to support that next stage of business growth.